MontaVista Software is Elected to the GENIVI Alliance Board of Directors


Leader in embedded Linux commercialization assumes a leadership position as the innovative Automotive Industry alliance begins it's second year

SANTA CLARA, Calif. – March 16, 2010 – MontaVista® Software, Inc., the leader in embedded Linux® commercialization, announced it has been elected to the Board of Directors of the GENIVI Alliance, an automotive and consumer electronics industry association driving the development and adoption of an open In-vehicle Infotainment (IVI) reference platform. MontaVista was a Core member of GENIVI in it's inaugural year, and now assumes a seat on the board as GENIVI enters it's second year. Dan Cauchy, vice president of Marketing at MontaVista will sit on the GENIVI board.

MontaVista joined GENIVI as a Core member in June, 2009 bringing over a decade of experience in providing embedded-Linux solutions to the mobile, consumer electronics and carrier markets. MontaVista's unique combination of experience in consumer electronics combined with the demands of the telecom and carrier markets bring a unique perspective in it's leadership role within GENIVI. MontaVista is uniquely positioned to help GENIVI and its members bring a commercialized, multi-architecture, open source IVI solution to the market that meets the demands for reliability, low power-consumption, and fast boot-times required in automotive solutions. Additionally, MontaVista's strong experience delivering solutions on ARM processors will help GENIVI achieve the broad architecture support the market is demanding. ARM Holding Ltd. is another recent addition to the GENIVI board.

GENIVI just celebrated it's first anniversary with a noteworthy list of accomplishments. Refer to the GENIVI website for more details.

Supporting Quotes:

"The GENIVI Alliance has been a great success in it's first year, due to the participation of its members" said Graham Smethurst, GENIVI president. "By MontaVista Software assuming a leadership role within GENIVI and sharing their experience and knowledge with our members and the industry as a whole, together we can drive the acceptance and use of Linux and open source in automotive solutions across multiple architectures."

"MontaVista is a long standing key software Partner in the ARM connected Community ecosystem. We look forward to working closely with them on the GENIVI board," said Kevin Smith, VP Segment Marketing at ARM Holdings Ltd. "The combination of MontaVista Linux solutions optimized for platforms based on energy-efficient ARM processors deliver an ideal solution for automotive IVI, while delivering choice in the GENIVI ecosystem."

"The first year of the GENIVI Alliance has been a great success, and we are excited to expand our role into a leadership position within GENIVI,” said Dan Cauchy, vice president of Marketing at MontaVista Software. "MontaVista brings a unique history and expertise to the board that no other company can offer at this level,  and we look forward to helping drive forward the successful development of a cross-architecture, open source IVI reference platform."

Tweet This: GENIVI adds MontaVista Software to its Board of Directors. Dan Cauchy to represent MontaVista. Visit to find out more.

Key Points:

  • The combination of MontaVista and ARM provide expanded platform support and expertise within the GENIVI board
  • MontaVista has a unique combination of experience in consumer electronics combined with the support demands of telecom and networking no other vendor offers
  • Dan Cauchy is chairman of Carrier Grade Linux workgroup and active in other industry consortia such as the SCOPE Alliance
  • Founded in 2009 with 8 members, the GENIVI Alliance now boasts over 60 members
  • MontaVista joined GENIVI as a Core member in June, 2009
  • GENIVI recently celebrated it's first anniversary




About MontaVista Software
MontaVista Software, LLC, a wholly owned subsidiary of Cavium Networks (NASDAQ: CAVM), is a leader in embedded Linux commercialization. For over 10 years, MontaVista has been helping embedded developers get the most out of open source by adding commercial quality, integration, hardware enablement, expert support, and the resources of the MontaVista development community. Because MontaVista customers enjoy faster time to market, more competitive device functionality, and lower total cost, more devices have been deployed with MontaVista than with any other Linux. To learn more, please visit

About GENIVI Alliance
GENIVI Alliance is a non-profit industry association whose mission is to drive the broad adoption of an In-Vehicle Infotainment (IVI) open source development platform.  GENIVI will accomplish this by aligning requirements, delivering reference implementations, offering certification programs and fostering a vibrant open source IVI community. GENIVI’s work will result in shortened development cycles, quicker time-to-market, and reduced costs for companies developing IVI equipment and software.  GENIVI is headquartered in San Ramon, Calif.

Linux is a registered trademark of Linus Torvalds in the United States and other countries. MontaVista is a registered trademark of MontaVista Software, Inc. All other names mentioned are trademarks, registered trademarks or service marks of their respective owners.